「The Last Objective」の検索結果

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改訂版、カバー、文 : 独・仏・英語

Preface to the revised edition / J. Christoph Bürkle
Foreword
The graphic artist and his task
From illustrative to objective graphic art
Typography in advertising
Sans Serif as the expression of our age
Photography in advertising
Illustration in advertising
Colour in advertising
Logo and brand name in advertising
Copy in advertising
Form to match the content
From appropriate to the advertising message
The grid as an aid in the design of newspaper advertisements, catalogues, exhibitions etc.
The graphic artist as exhibition designer
Cultural publicity
Concert posters for the Tonhalls Gesellschaft Zurich
Photographic experiments
Teamwork
Science and visual communication
A training system for the graphic designer
Biography