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初版、 カバー、ゴム印あり

Publisher's Introduction by Richard L. Simon
The Early Days
Joe and Josephine
How the Designer Works
The Importance of Testing
Through the Back Door
Rise in the Level of Public Taste
The Telephone
Land, Sea, and Air
The Open Road
Design in Unexpected Places
Working for the Government
The Five-Point Formula
Relationship of Designer to Client
That Sordid Subject, Money
Not by Design
Why Are Barns Painted Red?
Profile of Organization
An Appraisal