¥33,000
編・著 : Siegfried Odermatt、Rosmarie Tissi ; 文 : Gottfried Honegger. Paul Rand, 新島実, Willy Rotzler
、Waser Verlag
、1993
、181p
、23.5 x 23.5 x 2cm
、1冊
初版、カバー、文 : 独・英語
Foreword / Albert Schwartz
An Attempt at Clarification / Gottfried Honegger
Work for various clients, 1947-1992
Trademarks/Logotypes
Some thoughts on the subject of Trademarks and Symbols / Paul Rand
メッセージは届く・The Message Gets Over / 新島実
Examples from advertising campaigns, 1955-1990
Corporate indentity. 1957-1972
Commercial Art from the Point of View of the Client Poster
The Concrete Charm of Abstract Posters / Willy Rotzler
Bibliographies / Annex
Acknowledgements