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Seven Designers Look At Trademark Design

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東京都中央区日本橋富沢町4-6 Core-46 Bldg.

￥33,000

Egbert Jacobson : 編 ; 作品掲載 : Herbert Bayer、Will Bu･･･

初版、カバー、文 : 英語

Introduction
Ⅰ Bernard Rudofsky Notes on Early Trademarks and Related Matters
・Factory Marks in Antiquity
・The Mark of Illiteracy
・Rise and Decline of the Printer's Mark
・Mystagogues and Cryptographers
・Trademark Metamorphosis
・Property Marks
・Forerunners of the Modern Trademark
Ⅱ Herbert Bayer On Trademarks
Ⅲ Alvin Lustig Formal Values in Trademark Design
Ⅳ Paul Rand The Trademarks as an Illustrative Device
Ⅴ Will Burtin Trademarks I Tradenames
Ⅵ H. Creston Doner The Trademark in Product Identification
Ⅶ Egbert Jacobson The Trademark Applied
On Stationery
On Products
In Packaging
In Advertising
In Architecture
In Book Publishing
Some Principles of Visual Communication
References

Seven Designers Look At Trademark Design

￥33,000

Egbert Jacobson : 編 ; 作品掲載 : Herbert Bayer、Will Burtin、H.Creston Doner、Alvin Lustig、Paul Rand、Bernard Rudofsky 、Paul Theobald 、1952 、171p 、28.5 x 22.5cm 、1冊

初版、カバー、文 : 英語 Introduction Ⅰ Bernard Rudofsky Notes on Early Trademarks and Related Matters ・Factory Marks in Antiquity ・The Mark of Illiteracy ・Rise and Decline of the Printer's Mark ・Mystagogues and Cryptographers ・Trademark Metamorphosis ・Property Marks ・Forerunners of the Modern Trademark Ⅱ Herbert Bayer On Trademarks Ⅲ Alvin Lustig Formal Values in Trademark Design Ⅳ Paul Rand The Trademarks as an Illustrative Device Ⅴ Will Burtin Trademarks I Tradenames Ⅵ H. Creston Doner The Trademark in Product Identification Ⅶ Egbert Jacobson The Trademark Applied On Stationery On Products In Packaging In Advertising In Architecture In Book Publishing Some Principles of Visual Communication References

パージナ

Seven Designers Look At Trademark Design

パージナ
東京都中央区日本橋富沢町4-6 Core-46 Bldg.

￥11,000

Egbert Jacobson : 編 ; 作品掲載 : Herbert Bayer、Will Bu･･･

初版、カバー(欠)、文 : 英語

Introduction
Ⅰ Bernard Rudofsky Notes on Early Trademarks and Related Matters
・Factory Marks in Antiquity
・The Mark of Illiteracy
・Rise and Decline of the Printer's Mark
・Mystagogues and Cryptographers
・Trademark Metamorphosis
・Property Marks
・Forerunners of the Modern Trademark
Ⅱ Herbert Bayer On Trademarks
Ⅲ Alvin Lustig Formal Values in Trademark Design
Ⅳ Paul Rand The Trademarks as an Illustrative Device
Ⅴ Will Burtin Trademarks I Tradenames
Ⅵ H. Creston Doner The Trademark in Product Identification
Ⅶ Egbert Jacobson The Trademark Applied
On Stationery
On Products
In Packaging
In Advertising
In Architecture
In Book Publishing
Some Principles of Visual Communication
References

Seven Designers Look At Trademark Design

￥11,000

Egbert Jacobson : 編 ; 作品掲載 : Herbert Bayer、Will Burtin、H.Creston Doner、Alvin Lustig、Paul Rand、Bernard Rudofsky 、Paul Theobald 、1952 、171p 、28.5 x 22.5cm 、1冊

初版、カバー(欠)、文 : 英語 Introduction Ⅰ Bernard Rudofsky Notes on Early Trademarks and Related Matters ・Factory Marks in Antiquity ・The Mark of Illiteracy ・Rise and Decline of the Printer's Mark ・Mystagogues and Cryptographers ・Trademark Metamorphosis ・Property Marks ・Forerunners of the Modern Trademark Ⅱ Herbert Bayer On Trademarks Ⅲ Alvin Lustig Formal Values in Trademark Design Ⅳ Paul Rand The Trademarks as an Illustrative Device Ⅴ Will Burtin Trademarks I Tradenames Ⅵ H. Creston Doner The Trademark in Product Identification Ⅶ Egbert Jacobson The Trademark Applied On Stationery On Products In Packaging In Advertising In Architecture In Book Publishing Some Principles of Visual Communication References

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