Enterprise marketing management : the new science of marketing

Dave Sutton and Tom Klein、Wiley、c2003

xvi, 224 p. 24 cm

0471267724

Brands and Brand Management ＜Critical Perspectives on Business and Management＞

Edited by Elliott, Richard、Taylor & Francis Ltd、20･･･

2208p H234 x W156

9780415433242

The Cornell School of hotel administration handbook of applied hospitality strategy

Handbook of applied hospitality strategy

edited by Cathy A. Enz、Sage、c2010

xxi, 1006, 50, 1 p. 26 cm

9781412905909

Advances in services marketing and management : research and practice : a research annual v. 1. 1992

edited by Teresa A. Swartz, David E. Bowen, Stephe･･･

v. 24 cm

0762300094

Roundtable Viewpoints: Organizational Leadership ＜Roundtable Viewpoints＞

By (author) Munro, Joyce Huth、McGraw-Hill Educatio･･･

400p H228 x W185

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戦略的ブランド・マネジメント 第3版

Strategic brand management.3rd ed ケラーの戦略的ブランディング

ケビン・レーン・ケラー 著 ; 恩藏直人 監訳 ; バベル 訳、東急エージェンシー、2010.4

822p 22cm

978-4-88497-112-0

戦略的ブランド・マネジメント

Strategic brand management

ケビン・レーン・ケラー 著 ; 恩蔵直人, 亀井昭宏 訳、東急エージェンシー出版部、2000.7

734p 22cm

4884970764

Integrated communication : synergy of persuasive voices ＜Advertising and consumer psychology＞

edited by Esther Thorson, Jeri Moore、Lawrence Erlb･･･

ix, 386 p. 24 cm

0805813918

ケラーの戦略的ブランディング : 戦略的ブランド・マネジメント増補版 増補版

Strategic brand management. (2nd ed.,抄訳)

ケビン・レーン・ケラー 著 ; 恩藏直人研究室 訳、東急エージェンシー出版部、2003.11

190p 22cm

4884970993

The global enterprise : entrepreneurship and value creation

Riad A. Ajami, Marca Marie Bear, editors、Internati･･･

xxxvi, 353 p. 22 cm

9780789023407

The Global Enterprise : Entrepreneurship and Value Creation

Entrepreneurship and Value Creation

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390p H215 x W161

9780789023391

Crafting and Executing Strategy: The Quest for Competitive Advantage : Concepts and Cases Global ed of 18th revised ed

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By (author) Thompson, Arthur A., Jr.; By (author) ･･･

H248 x W203

9780071314541

Crafting and executing strategy : the quest for competitive advantage : concepts and cases 18th ed

Arthur A. Thompson ... [et al.]、McGraw-Hill Irwin、･･･

xlvii, 417, 436, 1, 40 p. 26 cm

9780078112720

International marketing : modern and classic papers v. 1 ＜ An Elgar reference collection＞

edited by Stanley J. Paliwoda and John K. Ryans, J･･･

3 v. 25 cm

9781843766490

Event Tourism ＜Critical Concepts in Tourism＞

Edited by Page, Stephen J.; Edited by Connell, Joa･･･

1712p H234 x W156

9780415475174

The Change Champion's Field Guide : Strategies and Tools for Leading Change in Your Organization 2 Rev ed

Strategies and Tools for Leading Change in Your Organization

By (author) Carter, Louis、John Wiley & Sons　Inc.、2･･･

832p H232 x W178

9781118136263

Life-Cycle and Sustainability of Civil Infrastructure Systems : Proceedings of the Third International Symposium on Life-Cycle Civil Engineering (IALCCE'12), Vienna, Austria, October 3-6, 2012 ＜Life-cycle of Civil Engineering Systems＞

Proceedings of the Third International Symposium on Life-Cycle Civil Engineering (IALCCE'12), Vienna, Austria, October 3-6, 2012

Edited by Strauss, Alfred; Edited by Frangopol, Da･･･

516p H246 x W174

9780415621267

Life-Cycle and Sustainability of Civil Infrastructure Systems : Proceedings of the Third International Symposium on Life-Cycle Civil Engineering (IALCCE'12), Vienna, Austria, October 3-6, 2012 ＜Life-cycle of Civil Engineering Systems＞

Proceedings of the Third International Symposium on Life-Cycle Civil Engineering (IALCCE'12), Vienna, Austria, October 3-6, 2012

Edited by Strauss, Alfred; Edited by Frangopol, Da･･･

516p

9780203103364