Integrated communication : synergy of persuasive voices ＜Advertising and consumer psychology＞

edited by Esther Thorson, Jeri Moore、Lawrence Erlb･･･

ix, 386 p. 24 cm

0805813918

International marketing : modern and classic papers v. 1 ＜ An Elgar reference collection＞

edited by Stanley J. Paliwoda and John K. Ryans, J･･･

3 v. 25 cm

9781843766490