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Maclaran, Pauline et al., (eds.)、London et al., Sa･･･

〔英〕マーケティング理論　マクラランほか編　(SAGE library of marketing)　vols. 1-3　25x17cm　hardcover　揃　表紙少スレ　本文美　書込み・線引・折跡無　古典・重要論文集成　1:The development of marketing theory and its philosophical underpinnings
2:Major theoretical debates and contemporary issues in marketing theory
3:The impact of theory on representations of the consumer and the marketing organisation