color and, und, et communication 〜の在庫検索結果 / 日本の古本屋

パージナ
東京都中央区日本橋富沢町4-6 Core-46 Bldg.

￥8,800

Jean-Paul Favre, André November ; [transl., Sandra･･･

初版、カバー、文 : 英・独・仏語

1 Color and communication
・The nature of communication
・Message and image
・Meaning and value of colors
2 The functions of colors
・Color for the stronger impacts
・Color and optical illusions
・Color for better legibility
・Color for product identification
・Suggestive nature of color
3 Commercial communication
・Communication in marketing
・The perception of messages through media
・Advertising in color or advertising in black and white
4 Color and the advertising message
・Color advertising
・Color and advertising expression
　Integration
　Resemblance
　Metaphors
5 Color and marketing
・Color in the marketing strategy
・Color for corporate identity
・Visualizing commnication
　The identity
　The image
　The requirements of the selling activity
　Limitations to the considered

color and, und, et communication

￥8,800

Jean-Paul Favre, André November ; [transl., Sandra Favre-Byles, English, Peter Naujack, German] 、ABC Verlag, Zurich 、1979 、167p 、26 x 26 cm 、1冊

初版、カバー、文 : 英・独・仏語 1 Color and communication ・The nature of communication ・Message and image ・Meaning and value of colors 2 The functions of colors ・Color for the stronger impacts ・Color and optical illusions ・Color for better legibility ・Color for product identification ・Suggestive nature of color 3 Commercial communication ・Communication in marketing ・The perception of messages through media ・Advertising in color or advertising in black and white 4 Color and the advertising message ・Color advertising ・Color and advertising expression 　Integration 　Resemblance 　Metaphors 5 Color and marketing ・Color in the marketing strategy ・Color for corporate identity ・Visualizing commnication 　The identity 　The image 　The requirements of the selling activity 　Limitations to the considered