「Corporate and marketing communication.」の検索結果

1件

初版、 カバー、文 : 英・独・仏語

1 Color and communication
・The nature of communication
・Message and image
・Meaning and value of colors
2 The functions of colors
・Color for the stronger impacts
・Color and optical illusions
・Color for better legibility
・Color for product identification
・Suggestive nature of color
3 Commercial communication
・Communication in marketing
・The perception of messages through media
・Advertising in color or advertising in black and white
4 Color and the advertising message
・Color advertising
・Color and advertising expression
　Integration
　Resemblance
　Metaphors
5 Color and marketing
・Color in the marketing strategy
・Color for corporate identity
・Visualizing commnication
　The identity
　The image
　The requirements of the selling activity
　Limitations to the considered