パージナ
東京都中央区日本橋富沢町4-6 Core-46 Bldg.
¥11,000
Herbert Spencer、Sylvan Press, London、1952、104p、25.・・・
初版、 カバー(欠)、文 : 英語
Acknowledgements
Introduction
The development of business printing design
Illustrations:
Cover design, Catalogue of the Great Exhibition, 1851
American printer's leaflet, 1860
Page from Hailing's Circular, 1878
Cover design of a booklet, 1885
Printer's advertisement, 1885
Advertisement from Hailing's Circular
Old-Style advertisement
The Cheltenham series of types
Futurist design, 1915
Dadaist advertisement, 1923
Type arrangement by Guillaume Apollinaire
Bauhaus design of 1923, by Moholy-Nagy
Letter headings designed by Jan Tschichold
Herbert Bayer's Universal type, 1925-8
Post Office form, before and after restyling
Business printing in practice
The importance of detail
Type and paper
The word
Punctuation
Figures and dates
The line
The paragraph
Tabular matter
The page
Footnotes
The book
The spine
The economic factor
Bibliography
Index